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I turn complex business operations into structured products and scalable systems
140+
successful projects
Product management professional with 16+ years of experience across digital products, business transformation, process optimization, and technology-led solutions. Focused on turning business needs into products that improve how organizations operate.
I'm Hani Azzazi!
TASC Outsourcing, KSA2024–Present
Own product strategy, portfolio priorities, AI transformation, and enterprise platform development across HR, EOR, onboarding, compliance, and workforce operations while leading cross-functional teams and senior stakeholders across technology, operations, HR, legal, sales, and customer functions.
BlaBla Connect Ltd, UK2019–2024
Led product strategy and business transformation across e-wallet, international calling, customer care, AI, and automation while building and managing Product and Customer Care functions and leading cross-functional delivery across engineering, UX, marketing, sales, and operations.
tidma, Sweden2018–2019
Led product, growth, automation, and go-to-market strategy while establishing the Egypt operation across teams, operations, and business functions and developing commercial frameworks, partnerships, and processes to support business expansion.
Bayt.com, UAE2017–2018
Managed strategic enterprise relationships with senior decision makers, translating customer requirements into commercial opportunities and growth plans while owning customer expansion, retention, renewal, and escalation management across enterprise accounts.
Vodafone, Egypt2017–2018
Led customer service operations and frontline teams by establishing operating procedures, performance standards, and KPI-driven management practices while managing escalations, cross-functional resolution, team development, and service quality improvement.
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Global Employer of Record Digital Transformation
Led digital transformation initiatives across global Employer of Record operations to improve onboarding, compliance, reporting, and workforce visibility.
Connected fragmented processes, teams, partners, and systems into a more structured digital operating model.
Focused on reducing operational friction while creating a scalable experience for clients and employees.
confidential project - 2026
TASC 360 Product Suite
Led the development and evolution of a multi-product business platform covering onboarding, incorporation, governance, and workforce services.
Connected product strategy, operations, technology, and customer needs into scalable digital solutions.
Turned complex service processes into structured products designed for growth and operational efficiency.
TASC Outsourcing - 2024
PassTo Loyalty Program
Shaped a loyalty proposition designed to increase customer engagement, retention, and transaction value.
Connected customer needs with commercial strategy, product design, and digital experience.
Built the program around measurable customer value rather than points and rewards alone.
Swift Payment Technologies - 2022
BlaBla Connect Customer Care Setup
Designed and established the customer care operating model to support service quality and customer experience at scale.
Connected processes, people, technology, and performance measures into one customer support framework.
Focused the operation on faster resolution, clearer ownership, and a consistent customer experience.
Blabla connect - 2020
tidma Marketing & Business Development Expansion
Supported tidma's expansion across the Middle East through market positioning, business development, and partnership opportunities.
Translated market opportunities into commercial initiatives aligned with customer needs and local business conditions.
Built a structured approach to entering new markets and creating sustainable growth opportunities.
tidma sweden - 2019